CERTIFIED PRODUCT MARKETING MANAGER®

Master core Product Marketing skills and become a Certified Product Marketing Manager.

The Certified Product Marketing Manager (CPMM®) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline.

The exam covers pricing actions, product focused marketing communications activities and how the CPMM® represents the product to sales people, the channel and customers.

The CPMM® course will cultivate the core knowledge and skills that apply to any product at any time during any phase of the product lifecycle.

DEVELOP

RECOGNISE

CONNECT

LEARN CORE SKILLS
The CPMM® course offers a rigorous certification program for the development of professionals who manage and market goods and services.

GET CERTIFIED
Recognizing the need for a Multidisciplinary approach, AIPMM offers research and education programs led by multidisciplinary experts from around the world.

BE GREAT AT WHAT YOU DO
The CPMM® course cultivates an unparalleled opportunity to learn and connect in a variety of cultural and social venues.

THE CERTIFIED PRODUCT MARKETING MANAGER CREDENTIALS DEMONSTRATE SKILLS IN THE AREAS OF:

  • Both strategic and tactical marketing functions throughout the product life-cycle
  • Creating & Executing the Marketing Plan & Budget
  • Managing the Creation of Marketing Deliverables
  • Creating marketing campaigns to drive customer acquisition and revenue
  • Assessing the marketplace, customers, competition, and trends through
    • Research
    • Analysis
    • Evaluation of relevant data
  • Translating insights into compelling business, product or service opportunities
  • Measuring and analysing product and business performance
  • Recognizing and recommending opportunities for improvement

IT MATTERS…

TO YOU

TO THE COMPANY

TO YOUR CUSTOMERS

One year membership to AIPMM
The CPMM® certification differentiates you from other product marketing managers in the industry

The CPMM® certification demonstrates to your customers, company, suppliers, staff and investors that you use industry-standard Product Marketing Management

The CPMM® certification demonstrates to your customers the products you deliver meet their specific needs using the most effective Product Marketing Management techniques and tools

WHO THIS COURSE IS FOR (AUDIENCE)

  • New and mid-level Product Managers who want to learn core skills and best practices
  • Experienced Product Marketing Managers who want to refresh their knowledge and expand their skill set
  • Students who want to become Product Marketing Managers and learn about the profession, core skills and get certified
  • Organizations that want to optimize their Product Management function

WHY PRODUCT MARKETING MANAGEMENT?

Demonstrate a thorough understanding of theoretical and practical Product marketing concepts, principals and terminology. Be able to evaluate and implement every aspect of Product Marketing strategy including new product development through product end-of-live in any organisational structure.

BENEFITS OF PRODUCT MARKETING MANAGEMENT CERTIFICATION:

  • Increase your skill set, effectiveness and credibility
  • Differentiate yourself by proving your professional domain mastery
  • Demonstrate you truly understand Product Marketing at a deep level
  • Accelerate your Product Marketing career
  • Gain additional credibility within your company and with your executives and team

This credential provides independent confirmation that students have a deep and thorough knowledge of Product Marketing.

DURATION: 3 DAYS

Certification: The Certified Product Marketing Management Certificate (CPMM®)

Prerequisites: In order to apply for the CPMM® Certification Examination, a product manager must have:

  • At least one-year of experience in the field of product management (or its equivalency)
  • Completed an acceptable course of study
  • Must be an AIPMM member

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