Certified Product Marketing Manager Training Course

The Certified Product Marketing Manager (CPMM®) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace.
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Overview

The Certified Product Marketing Manager (CPMM®) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The exam covers pricing actions, product focused marketing communications activities and how the CPMM represents the product to sales people, the channel and customers.

Skills Taught

  • Both strategic and tactical marketing functions throughout the product life-cycle
  • Creating and executing the marketing plan and budget
  • Managing the creation of marketing deliverables
  • Creating marketing campaigns to drive customer acquisition and revenue
  • Assessing the marketplace, customers, competition, and trends through
    • Research
    • Analysis
    • Evaluation of relevant data
  • Translating insights into compelling business, product or service opportunities
  • Measuring and analysing product and business performance
  • Recognizing and recommending opportunities for improvement

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