Certified Product Marketing Manager Training Course

The Certified Product Marketing Manager (CPMM®) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace.
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Overview

The Certified Product Marketing Manager (CPMM®) credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM® focus begins with a successful launch and continues as the product moves through growth, maturity and eventual decline. The exam covers pricing actions, product focused marketing communications activities and how the CPMM represents the product to sales people, the channel and customers.

Skills Taught

  • Both strategic and tactical marketing functions throughout the product life-cycle
  • Creating and executing the marketing plan and budget
  • Managing the creation of marketing deliverables
  • Creating marketing campaigns to drive customer acquisition and revenue
  • Assessing the marketplace, customers, competition, and trends through
    • Research
    • Analysis
    • Evaluation of relevant data
  • Translating insights into compelling business, product or service opportunities
  • Measuring and analysing product and business performance
  • Recognizing and recommending opportunities for improvement

News And Information

New technology helps us to fight human corruption

Connecting people to the data makes the difference By Tallen Harmsen, head of cyber security at IndigoCube News reports suggest that South Africa lost around R100 billion to corruption and state capture in the past few years. President Cyril Ramaphosa has stated he’s...

New technology helps us to fight human corruption

Connecting people to the data makes the difference By Tallen Harmsen, head of cyber security at IndigoCube News reports suggest that South Africa lost around R100 billion to corruption and state capture in the past few years. President Cyril Ramaphosa has stated he’s...

Calton Nhando, digital consultant at IndigoCube

IndigoCube provides African companies with globally-certified product managers IndigoCube is the only African company to partner with the Association of International Product Marketing and Management (AIPMM). The accreditation means it is now providing African...

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