Certification: Certified Brand Manager Certification (CBM®)
Prerequisites: There are no specific prerequisites for the course. The certification exam is designed to test general business knowledge, including topics that are not covered on the course. Candidates with an education in business and several years of experience generally score higher on the exam than those with minimal experience, but the course and exam have been proven to be useful introductions for those with as little as several months of experience in the function. For those with less experience, there is a supplemental section in the course binder that reviews many of the basics.
Cultivate the core knowledge and skills that apply to any product at any time during any phase of the product lifecycle.
Certified Brand Manager covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.