CERTIFIED BRAND MANAGER®

3 Days

Certification: Certified Brand Manager Certification (CBM®)
Prerequisites: There are no specific prerequisites for the course. The certification exam is designed to test general business knowledge, including topics that are not covered on the course. Candidates with an education in business and several years of experience generally score higher on the exam than those with minimal experience, but the course and exam have been proven to be useful introductions for those with as little as several months of experience in the function. For those with less experience, there is a supplemental section in the course binder that reviews many of the basics.

OVERVIEW

Cultivate the core knowledge and skills that apply to any product at any time during any phase of the product lifecycle.
Certified Brand Manager covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.

Category:

Description

DEVELOP

  • LEARN CORE SKILLS
    • The CBM® offers a rigorous certification program for the development of professionals who manage and market goods and services.

RECOGNISE

  • GET CERTIFIED
    • Recognizing the need for a Multidisciplinary approach, the AIPMM offers research and education programs led by multidisciplinary experts from around the world.

CONNECT

  • BE GREAT AT WHAT YOU DO
    • The CBM® cultivates an unparalleled opportunity to learn and connect in a variety of cultural and social venues.

THE CERTIFIED BRAND MANAGER CREDENTIALS DEMONSTRATE SKILLS IN THE AREAS OF:

  • Benefits of the brand to the brand-holder and the customer
  • Trends in the relationship between customers and brands
  • How brand management fits into the company
  • The key organisational interfaces
  • The components of the brand identity
  • Core values
  • Brand personality, attributes and elements
  • Positioning your brand
  • The marketing P’s and how each influences the brand/customer relationship
  • Customer touch points and the customer journey
  • Integrated marketing communications
  • Measuring and optimising brand equity
  • Brand architecture and the brand portfolio
  • Developing and maintaining the brand

IT MATTERS…

TO YOU

  • One year membership to AIPMM
    With the CBM® certification, you will increase your effectiveness as a brand manager and enrich yourself with innovative branding techniques that can be used across any industry

TO THE COMPANY

  • The CBM® certification demonstrates to your customers, company, suppliers, staff and investors that you use industry-standard brand management practices

TO YOUR CUSTOMERS

  • The CBM® certification gives you the knowledge to strengthen your brand for the purpose of developing and maintaining deeper, longer lasting relationships with customers

WHO IS THE COURSE FOR (AUDIENCE)?

  • Brand managers and those responsible for managing the function
  • Marketing managers
  • Product managers, product marketing managers and others leveraging their brand when marketing products
  • Business managers and others wanting to become more knowledgeable about the role of their brand

WHY BRAND MANAGEMENT?

This course is designed for brand managers and those responsible for creating and strengthening a company’s brands. In addition, it is useful for people who interact with brand managers and those who are responsible for marketing products and services.

Demonstrate competence in the principles and practices of industry-standard brand management practices. Certification offers financial benefit – it positively impacts your salary and helps you stand out and better market yourself to prospective employers.

BENEFITS OF BRAND MANAGER CERTIFICATION:

  • Increase your effectiveness as a brand manager and receive the industry certification, “Certified Brand Manager” from AIPMM
  • Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers
  • Position your brand to make it relevant, distinct and engaging for your target customers

This credential provides independent confirmation that students have a deep and thorough knowledge of Product Management.