DESIGN THINKING FOR INNOVATION

2 Days

Prerequisites: None Audience: Anyone is welcome to attend this course regardless of their skillsets or experience

OVERVIEW

Instill an understanding of design thinking within your organization. An interactive, hands-on experience introduces you as a non-designer to the design thinking process and steps you through problem-solving and solution-creation. You will obtain knowledge of how design thinking works and how to apply designthinking tools and techniques to your own work. Let your creativity loose!

Description

LEARNING OBJECTIVES

  • Understand the benefits of Design Thinking
  • Apply Design Thinking techniques when starting a new product or service
  • Identify the Design Thinking Stages:
    • Comprehension
    • Ideation
    • Prototyping
    • Evaluation
  • Learn and practice Comprehension techniques
  • Learn and practice Ideation techniques
  • Learn and practice Prototyping techniques
  • Learn and practice Evaluation techniques
  • Learn how to run a Design Thinking workshop

LEARNING TOPICS

Introduction

  • Course objectives
  • Workshop: Experience the Design Thinking Framework

About Design Thinking

  • Why Design Thinking
  • User-centered design
  • Review of Design Thinking Frameworks
  • The Design Thinking process
  • Teamwork
  • Golden rules of teamwork

Comprehension

  • Understanding your users by gaining empathy
  • Comprehension techniques
    • Ecosystem mapping
    • Personas
    • Customer journey

Ideation

  • Reframing the problem
  • Ideation techniques
    • Visual thinking
    • Creative thinking
    • Idea generation
      • SCAMPER
      • Crazy 8s
      • Concept mapping

Prototyping

  • Concept Your Idea
  • Prototyping techniques
    • Principles of design
    • Human-centered design
    • Bodystorming

Evaluation

  • Getting early and valuable feedback from the consumer
  • Evaluation techniques
    • Paper prototype
    • Focus groups/workshops

Running a Design Thinking Workshop

  • Getting early and valuable feedback from the consumer

Course Summary

  • Key takeaway review
  • Develop an Action Plan with next steps, based on the student’s current project