Product Management

Through continuous delivery, experimentation and continuous product improvement using tried and tested product management frameworks and techniques.
 
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Product Management Solutions

Helping you to Become a Product Led Organisation

Managing products in today’s rapidly changing and complex world has become a serious challenge. We understand that digital products today are multi-channel, fueled by data and subscription based. In many industries, hyper-competition has made it impossible for one company to keep a competitive advantage for a long time where it’s not a Big-fish eat Small-fish, but rather Fast-fish eat Slow-fish. Consumers have become ever more demanding as a result of the overabundance of alternatives and ubiquitous access to product information.

At IndigoCube, we help businesses with rapid delivery of valuable software.

How does IndigoCube do this? Through continuous delivery, experimentation and continuous product improvement using tried and tested product management frameworks and techniques. By helping you move your product management from gut driven to data driven businesses will gain valuable user insights that will help make better product decisions.

Through continuous delivery, experimentation and continuous product improvement using tried and tested product management frameworks and techniques, you will gain valuable user insights that will help you make better product decisions.

You need an effective approach to product management because you want:

  • To build the right product(s). You will always have many more ideas for products than you can possibly fund. Your product management team will need to prioritize the ideas for potential products so that they can focus on the ones that will provide the most value to your organization.
  • To stop building the wrong product(s). Product managers will monitor the work of development teams, ongoing experiments, and even existing solutions running in production to determine their effectiveness. Products that aren’t effective must either be evolved or cancelled to enable you to focus on high-value products.
  • The right product features at the right time. When there are many delivery teams working in parallel there will be functional dependencies between the solutions/products being worked on. These functional dependencies need to be taken into account when the work is being prioritized so that the right functionality is available when it is needed.
  • To ensure that people use the product. Part of product management is marketing to potential end users/customers. If people don’t know that functionality is available to them then they are unlikely to use/buy it.

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