Product Management Experimentation Approach

Implementing an experimentation platform in the enterprise requires an evaluation that considers the needs of teams across marketing, product and development.
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The Experimentation Approach

At IndigoCube, we help our clients to make smarter product decisions by rolling out experimenting on product features. This allows the organization to measure feature impact against product metrics. You have to go beyond just doing A/Bn testing and start experimenting throughout the technology stack (server-side applications, websites, mobile applications etc.

The principles behind this approach are:

  • Learn to see if something is a good idea or not
  • Start by running simple and small experiments, then expand
  • Try kill experiments to test if users will buy your idea

Why Experiments?

Since the Age of Enlightenment people have been conducting experiments to learn and gather information. You have an idea (hypotheses) and you gather information from actual users (the market). For some reason, many of us stopped gathering information ideas when we started to work for corporations. We expected knowledge to be inside the organization, and the people in the top of the hierarchy should possess the most knowledge to assess if it’s a good idea. The market is rapidly changing and complex, making it difficult to predict and understand.

Build a better product today, with experimentation.

Launch new features confidently. Test small UI changes and functionality to increase adoption. Run tests on just a small percentage of your user base and apply only the changes that work. This is the new way to create great products.

At IndigoCube, we help our clients to make smarter product decisions by rolling out experimenting on product features. This allows the organization to measure feature impact against product metrics. You have to go beyond just doing A/Bn testing and start experimenting throughout the technology stack (server-side applications, websites, mobile applications etc.

Implementing an experimentation platform in the enterprise requires an evaluation that considers the needs of teams across marketing, product and development. IndigoCube helps enterprises to evaluate the best platform to use using best practices.

Why Implement an Experimentation Platform?

The main goal of running experiments is to make data-driven decisions about your product faster than your competition. It can help teams quickly identify which features and product changes will drive business value, and which ones will not add value.

IndigoCube also evaluates the experimentation growth and maturity and experimentation capability of the development team.

We focus on these 3 areas:

  • Technical Focus of Development
  • Development Team Self Sufficiency
  • Experimentation Pervasiveness

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